Getting To Know: Catalina Gutiérrez

Empowerment

Serving as role models for entrepreneurship in their communities, Avon Representatives are also the company’s actual models. Each Avon brochure now features some of the most inspiring Avon Representatives from across the globe. These women embody Beauty for a Purpose, and on a daily basis are inspiring others through beauty. In this series, we provide a glimpse into their empowering and remarkable journeys.
Getting to know Avon Representatitive Catalina Gutiérrez. She tells us to "believe in the beauty that is you".
For Catalina Gutiérrez of Medellin, Colombia, presenting the latest beauty must-haves to friends and family comes naturally – for years before she joined Avon as a Representative, she was a loyal customer. Besides being a business owner, she’s now an “owner of my time,” she boasts. There’s also an added benefit of not only sharing cosmetics and skincare, but a message of self-worth. “Beauty is inside you. If you feel beautiful, people see it. That boosts your confidence,” she says.

6 Questions with Catalina

Myself in three words: outgoing, committed, authentic.

To me, empowerment means: the ability to make decisions and transform those decisions into actions. It is the ability to create.

I love my: independence.

The best piece of advice my mother gave me is: to do what makes you happy.

My secret weapon is: eyeliner, for a more expressive look.

I feel most beautiful: always – just because I’m a woman.