Kiss and Tell: Erica Davis, Editor and Beauty Blogger

Call it a lipstick-defining moment. In Beauty for a Purpose’s Kiss & Tell series, real beauties – from entrepreneurs to boldface names – share the inspiring stories behind their most triumphant moments while wearing a favourite confidence-boosting shade.

Erica Davis has a beautiful outlook on life and attitude about beauty. She’s a therapist, makeup artist, writer, and fashion enthusiast living in Toronto. As the Beauty Editor of popular beauty blog diaryofatrendaholic.com Erica shares her product experiments with original photography that shows her personal style. Check out her story about using lipstick as a confidence booster:

Erica’s Story

“As an Editor and Beauty Blogger I attend many press events, interviews and parties including premieres, fashion week, makeup shows and film festivals. Since people are always snapping photos and I never know who I’ll run in to, I like to be prepared and turn up the glam-factor. A bright red lipstick is classy, a little edgy and fun!
“No matter what colour trends are dominating the beauty industry, a signature red lip never goes out of style and when I feel blah or tired, a pop of colour brightens my complexion and puts a little pep in my step. Knowing that my makeup is on-point and my pout is bold and vibrant gives me the confidence to strut into any situation and join the party. Accentuating your best features is a great way to show-off your personality and style.”

In this article:

True Color Perfectly Matte Lipstick