#TBT: An Unboxing of Avon’s Packaging Throughout the Years

Forget the saying that good things come in small packages — good things come in pretty packages. That’s especially true when it comes to beauty. Before spritzing on a delightful scent or applying a deluxe night cream, the attractive exterior draws you in. (In fact, studies have shown that a third of customers make a decision on their purchase based on a product’s appearance.)

Since its inception, Avon has excelled at creating eye-catching packaging that’s just as engrossing as the groundbreaking products inside. Below, take a look back and uncover 130 years of intriguing designs.

1890s: Simple Elegance

Charming and pretty, this Shampoo Cream oozed with late 19th-century elegance.

1900s: Beautifully Refined

The lovely purple petals adorning this Violet Water bottle embodied femininity and grace.

1920s: Ravishing Vanities

The striking contrast between hot pink and bright orange undoubtedly made this Dresser Vanity Set a standout in powder rooms and boudoirs.

1930s: Pretty Playful

Avon didn’t leave out little ones when creating attention-grabbing packaging. This sweet and cheerful sweet and cheerful kid-friendly gift box was perfect for tots of the time.

1940s: Smelling the Roses

Avon’s packaging for Toilet Water and Body Powder were coming up roses, thanks to these chic floral motifs.

1950s: All in the Details

Gold trim and intricate details added polish and glamour to a regal-looking jar of Persian Wood Beauty Dust.

1960s: Scent-sationally Handsome

Women’s products weren’t the only ones with alluring packaging. This handsomely designed Regence Cologne Mist for men sat stately and masculine.

1970s: Cool and Carefree

The electrifying neon “Crystal Lights” emblazoned on this lipstick box exemplified the fast and flashy era of the 1970s.

1980s: Sleek Sophistication

Silver and gold bursts sprinkled across Sequins & Satin lip colour carton made a bold statement.

1990s: Minimalistic Elegance

The understated design of Lighten Up Under-Eye Treatment was a prime example of the modern, minimalistic feel of the 1990s.

2000s to Present: Unending Creativity