Avon’s Latest Ballet Inspired Fragrance, Prima, Comes Out On Pointe

Avon’s newest perfume, Prima, is twirling into your beauty repertoire, and embodying its beautiful yet strong essence is American Ballet Theatre star Courtney Lavine. The dancer is featured in the new perfume’s campaign. “Being an accomplished ballerina is about so much more than looking pretty and perfecting your pirouette,” says Lavine. “It takes drive, dedication, and self‐reliance, which is why I’m so proud to be working with Avon — a company that’s committed to empowering women through beauty and entrepreneurship.” Lavine’s first perfume memory is of her mother wearing a popular ‘80s scent. “I’d smell it and recognize my mom,” she says. “Now I like sweeter, softer, delicate floral scents,” she notes. “When I perform, I wear perfume because we sweat — a lot,” she admits. Smelling fresh on stage is something of a charitable act; as maintaining a pleasant fragrance amid all of the movement becomes its own special project. “Sometimes someone will have something nice on and we say ‘what is that? You smell great,’” she laughs. Ballerinas: They’re just like us. They buy perfume! “Prima is such a delicate yet powerful fragrance; it makes me feel pretty and poised at the same time,” Lavine says.

Prima opens with lush top notes of plum, its sweetness tempered with a hint of tangy bergamot. Next, it unfolds into a rich heart of rose centifolia, a beautiful blossom boasting ruffled pink petals, echoing the folds of a dancer’s skirt. Rich clearwood, a woodsy note that’s reminiscent of a ballet studio’s barres, is at the base, combining with oakmoss and patchouli for a graceful finish. Prima celebrates female strength and empowerment, as inspired by the lightness of a dancer.

The perfume speaks to the fashion aficionado who appreciates style’s ongoing love affair with classic ballet. But the scent is also wonderfully wearable for those women who simply want a touch of the timeless feminine beauty long associated with ballet. “Ballet requires strength, more than people realize,” Lavine notes. Prima captures that powerful femininity with its juxtaposing notes. Of course, one of the most fun elements of donning perfume is changing them up. For a fabulously festive effect, change up your winter perfume wardrobe by incorporating Prima into your lineup with Today Tomorrow Always or Far Away Gold. You can buy the perfume Prima online or from your Avon Representative beginning in November 2016, and don’t forget to check out Courtney Lavine’s Instagram feed for more ballet-beautiful glimpses into the dancer’s day-to-day.

Want to recreate this belle-of-the-ballet makeup look yourself? To enhance Lavine’s stunning stare in an “off-duty ballerina” way, Avon Glimmersticks Waterproof Eyeliner in Blackest Night was applied to her top and bottom lash lines, before smudging the lines out softly for an understated elegance. A lightly glossed nude lip, Ultra Glazewear Lip Gloss in Nude, finished the effect.

To be notified when Prima goes on sale in November, visit avon.ca or get in touch with an Avon Representative.

In this article:

Today Eau de Parfum Spray

Far Away Gold Eau de Parfum Spray

Avon Glimmersticks Waterproof Eyeliner

Ultra Glazewear Lip Gloss