Beautifully manicured nails have been at women’s fingertips for decades, and Avon has been painting the way since the beginning. From essential base coats to colourful and attention-grabbing enamels, nail lacquers continue to reflect the trends.
Below, take a virtual look at the development of Avon’s evolving nail polish bottles and the rainbow of shades they hold.
Before painted nails became mainstream, perfectly cared for hands were all the rage. Avon’s original boudoir manicure kit set the stage for its entry into the world of eye-catching nails.
Despite colourful options, many women still opted for simple, buffed nails after the Art Deco era. Avon’s basic nail creams and cuticle softeners served as great for choices for women who wanted a well-groomed look without vibrant lacquer. Also popular: crescent moon manicures, which left tips unpainted.
Women were fired up to express their femininity and power through pointy nails covered in bold, crimson polishes. With look-at-me shades like Ripe Cherry and Congo Red, Avon successfully tapped into the scarlet trend.
Mod-influenced frosty matte overlays topped pale pinks and subtle tints for a refreshing alternative to ultra-glossy finishes.
Warm earth tones like Avon’s Indian Pumpkin and Cinnamon polishes packed a powerful punch while still representing the era’s soft and natural vibe.
Single Stroke One Coat, Avon’s exclusive patented formula, included bright fuchsias and other knockout neon shades for women who weren’t afraid to make their fingertips the focal point.
Avon’s peel-off polishes made their debut and provided women and teens with lively selections without the hassle of removers. Dark, vampy shades were also a go-to for women who were tempted to dip a toe (or finger!) into the Gothic trend.
From speed-dry formulas to gel finishes to gem embellishments, Avon continues to nail it with quality and innovative offerings, solidifying the brand as a polished leader in the industry.